about
our mission
we are a boutique consulting agency that bridges the worlds of professional sports, music, and entertainment with the start-up ecosystem and established brands.
philosophy
a brand-centric approach
at the heart of our work is a simple principle: we put the brand first. unlike models that focus on selling exclusive mandates, our boutique consultancy approach ensures that every recommendation is guided by what creates the most value for our clients. we listen closely, understand the dna of each brand, and design solutions that truly reflect their identity and objectives. this allows us to create meaningful partnerships that go far beyond transactional sponsorships.
whether it’s collaborating with talent, clubs, leagues, or federations, we identify the right assets in the world of sports and entertainment to deliver partnerships that are authentic, impactful, and aligned with our clients’ long-term strategy.
with this brand-first philosophy, we ensure that every partnership is a perfect match- driving measurable results while strengthening relevance and resonance in culture.
whether it’s collaborating with talent, clubs, leagues, or federations, we identify the right assets in the world of sports and entertainment to deliver partnerships that are authentic, impactful, and aligned with our clients’ long-term strategy.
with this brand-first philosophy, we ensure that every partnership is a perfect match- driving measurable results while strengthening relevance and resonance in culture.
founding team°
Dr. Beshar Chaker Van Roosbroeck is the co-founder and managing director of Bridge240°, bringing decades of executive experience across diverse industries. his career includes senior roles with automotive giants such as Jaguar Land Rover, Ford Motor Company, PAG, Ronal AG, and Tier 1 producers, along with a period as an event manager for the Jaguar Formula 1 Racing Team (today Red Bull Racing). leveraging this extensive background, Beshar has 15+ years’ experience as a consultant, angel investor, and advisor. he specializes in connecting the worlds of sport, entertainment, and established brands to help high-profile athletes, musicians, and actors create long-term business opportunities and build sustainable platforms.
as a well respected senior manager at Puma, Toni worked at the intersection of sport, lifestyle, industry and culture, developing ambassadors and campaigning strategies with athletes, artists, media partners, creators, clubs and federations. Toni is a passionate sports, music, and culture enthusiast with an outstanding ability to combine creative excellence with strategic expertise. Toni brings a unique mix of brand-side and agency-side perspectives to brand building, marketing, public relations, media and campaign management.
daniel has 22 years experience in the sports marketing industry and, in his last position, led the global athlete and team division of SPORTFIVE, handling exclusive mandates such as Jürgen Klopp, Manuel Neuer, Alexander Zverev, Chicago Bulls, Boston Celtics, New York Knicks, Real Madrid, Atlético Madrid, Al Nassr FC, Kansas City Chiefs or the New York Jets. daniel is one of the world's leading experts in sports marketing.
prior to this, he led the global sponsorship team at VfL Wolfsburg for a total of 6 years, after which he led in total 6 years the commercial team at OneFootball, handling the accounts of major shareholders such as Bayern, BVB, Tottenham, Manchester City, PSG, the DFB, Real Madrid and Juventus Turin.
throughout his career, he has consulted brands on sports rights especially athletes & teams with a deep focus in global football.
Dr. Beshar Chaker Van Roosbroeck
-> managing director - co-founder
(sports | entertainment | music industry)
Toni Mager
-> chief marketing officer - co-founder
(pr | marketing & brand)
Daniel Peikert
-> managing director - co-founder
(sports | music | sales & commercial)
Dr. Beshar Chaker Van Roosbroeck
managing director - co-founder
Dr. Beshar Chaker Van Roosbroeck is the co-founder and managing director of Bridge240°, bringing decades of executive experience across diverse industries. his career includes senior roles with automotive giants such as Jaguar Land Rover, Ford Motor Company, PAG, Ronal AG, and Tier 1 producers, along with a period as an event manager for the Jaguar Formula 1 Racing Team (today Red Bull Racing). leveraging this extensive background, Beshar has 15+ years’ experience as a consultant, angel investor, and advisor. he specializes in connecting the worlds of sport, entertainment, and established brands to help high-profile athletes, musicians, and actors create long-term business opportunities and build sustainable platforms.
Daniel Peikert
managing director - co-founder
Daniel has 22 years experience in the sports marketing industry and, in his last position, led the global athlete and team division of SPORTFIVE, handling exclusive mandates such as Jürgen Klopp, Manuel Neuer, Alexander Zverev, Chicago Bulls, Boston Celtics, New York Knicks, Real Madrid, Atlético Madrid, Al Nassr FC, Kansas City Chiefs or the New York Jets. daniel is one of the world's leading experts in sports marketing.
prior to this, he led the global sponsorship team at VfL Wolfsburg for a total of 6 years, after which he led in total 6 years the commercial team at OneFootball, handling the accounts of major shareholders such as Bayern, BVB, Tottenham, Manchester City, PSG, the DFB, Real Madrid and Juventus Turin.
throughout his career, he has consulted brands on sports rights especially athletes & teams with a deep focus in global football.
Toni Mager
chief marketing officer - co-founder
as a well respected senior manager at Puma at Puma, Toni worked at the intersection of sport, lifestyle, industry and culture, developing ambassadors and campaigning strategies with athletes, artists, media partners, creators, clubs and federations. Toni is a passionate sports, music, and culture enthusiast with an outstanding ability to combine creative excellence with strategic expertise. Toni brings a unique mix of brand-side and agency-side perspectives to brand building, marketing, public relations, media and campaign management.